GoFundMe is built for public fundraising. Pooled is built for private groups paying an equal share toward a shared goal.
Quick verdict
If you're raising money from the public for a cause, emergency, or memorial, GoFundMe's the right tool. If you're collecting from a known group of friends, family, or coworkers — everyone pays the same — Pooled is built specifically for that case: private link, equal contributions, hard deadline, and automatic refunds.
GoFundMe
Pooled
GoFundMe is built for public fundraising — donors choose any amount, the page is publicly listed, and the platform asks donors to tip on top of their contribution. For a group of friends splitting an Airbnb, that's awkward. Pooled is designed for closed groups: one set price, one shareable link, no tipping prompts, and automatic refund if not enough people pay in.
GoFundMe advertises 0% platform fees, but the payment processor takes ~2.9% + $0.30 per donation and the platform asks every donor to tip 15% on top. In practice, GoFundMe often costs contributors more than Pooled's flat 3% platform fee. Pooled never adds tip prompts.
GoFundMe releases funds whether or not you hit the goal. Refunds are handled case-by-case by support and aren't built into the platform. Pooled auto-refunds every contributor's original payment method if a pool fails to reach its goal by the deadline.
GoFundMe pages are indexable and discoverable by default. You can make a page "unlisted" but the link is still publicly accessible. Pooled pools are private to people with the link — no public directory, no SEO indexing.
GoFundMe is the right tool for public causes — medical emergencies, memorial funds, disaster relief, fundraising for an organization or stranger. If you want help from people you don't know personally, you need a public platform. Pooled works only for closed groups who share the link directly.
Set the price, share one private link, and let everyone see who's paid. Auto-refund if the goal isn't met.
Create a pool — it's free to startOr see how Pooled works.